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Walmart WMT, +0.07% is the latest company to consider a more casual workplace dress code. And while such a move may be geared toward attracting job applicants, it’s also leaving workers confused.
After testing a new, more relaxed dress code in several dozen of its stores, the big-box retailer announced this week that it will roll out the guidelines throughout the company. Workers can now wear solid blue jeans and shirts of any solid color, according to a new employee manual obtained by Bloomberg News. Previously, workers could wear jeans only if they were black or khaki. The company previously restricted store employees to wearing blue or white shirts.
Additionally, managers are now allowed to wear sneakers.
“Safety and professionalism are still at the core, but relaxing the rules on style and letting people bring their whole selves to work just makes good sense for the business, for our people — and for fashion,” Walmart senior vice president Karisa Sprague wrote in a blog post announcing the new policy.
The company is taking other steps to attract workers, including raising its starting hourly wage and expanding its parental leave policy. “With a tight labor market, employers are thinking of what they can do to entice workers in a variety of ways,” said Vicki Salemi, career expert at jobs website Monster.com. “The dress code definitely factors into this.”
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Indeed, the share of employers offering casual dress as a benefit to workers has grown in step with the tightening of the job market. Today, 44% of employers allow casual clothing in the workplace every day, up from 34% in 2013, according to a report from the Society for Human Resources Management.
To an extent, Walmart is late to this trend. While JPMorgan Chase JPM, -1.07% doesn’t let workers wear jeans, the bank changed its dress code in 2016 to allow some employees to ditch the suit and tie. And the Walt Disney Company DIS, +0.48% amended the so-called “Disney Look” back in 2012 for its theme park staff to allow men to grow beards.
Why employers aren’t so buttoned-up anymore
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Though the shift away from much more formal business attire began in the 1970s, the tech culture formed in Silicon Valley with the advent of companies like Apple AAPL, +0.52% and Microsoft MSFT, +0.63% helped to accelerate this change, The Atlantic reported.
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Nowadays, successful business leaders in the mold of Facebook FB, +0.45% CEO Mark Zuckerberg are helping to popularize an especially casual office wardrobe. “The start-up culture has influenced the way people dress at work, as has working from home,” Salemi said.